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  • Writer's pictureLaxmiManagement LaxmiManagement


Workshop was conducted by Mr. Neel Jain


on Google listening, Google ads, Pay per click

Search listening is the process of using search data (usually Google data but whatever search engine is most popular in your country is best) for consumer research. Google defended its policy that allows employees in the company to hear audio recordings of conversations between users and its Google Assistant software. Google had said that humans only review a fraction of all the conversations that millions of users have with Assistant globally. Google could have a record of everything you have said around it for years, and you can listen to it yourself. .The feature works as a way of letting people search with their voice, and storing those recordings presumably lets Google improve its language recognition tools as well as the results that it gives to people.

Google Ads is Google's online advertising program. ... Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. We'll display your ads when people search for products or services like yours. Your ads can appear on Google Search and Maps, and across our network of partner sites. You'll pay for results, like when people click your ad to call your business, visit your website, or get directions to your store. Google Ads, formerly known as Google Ad Words, is an advertising service by Google that allows businesses to display ads on Google search results and its advertising network.

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., face book). PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

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